At a glance
- Problem
- A new studio in Seoul had no audience and needed leads in a market where we had no presence.
- Insight
- People who go to night parties and enjoy ambient music are open to movement culture and experimental dance.
- Move
- Started with an open-level master class as a low-risk entry point, then built a lookalike audience from attendees to scale to regular classes.
- Result
- 52 leads for €254 in 10 days.
Context
The Challenge
The client sought to test our ability to build an audience from scratch in Seoul — a completely new market. The goal: generate leads for a contemporary dance master class.
Campaign Visuals
Video Ads
Strategy
Approach
Instead of promoting regular classes directly, we suggested starting with an open-level master class as entry point — allowing potential clients to test the teaching style before committing, while building a lookalike audience for future campaigns.
Target Audience
People who attend night parties and enjoy ambient music — predisposed to movement culture and experimental dance.
Sales Funnel
Master class as entry point → attendance base → lookalike audience → scale to regular classes.
