~4,800leads
~€4.5cost per lead
22Meta campaigns
3 yrsand ongoing
ToolsMeta AdsInstagramTikTok
Kommo CRM
Kommo CRM01 Acquisition
Replacing manual DMs
- Problem
- EduFlow helps Ukrainians with low English enrol in UK universities. Leads came from manual DMs, which could not scale.
- Insight
- The core driver is ambition. Ukrainians in entry-level jobs in the UK want a clear route to the career they chose, and a degree is that route.
- Move
- Positioned education as the step up. Meta Ads for acquisition, Instagram for trust, SMS for high-intent retargeting. Lookalike and retargeting audiences worked best, with the strongest segment aged 18 to 35.
- Result
- ~~4,800 leads at ~€4.5 CPL across 22 Meta campaigns.
Campaign Dashboard
02 Funnel
One system from ad to sale
- Problem
- No visibility of what happened after the click.
- Move
- Built the full path: ads, landing page, CRM, sales pipeline. Set up lead tracking so every step can be measured and fixed.
- Result
- The team sees where leads drop off and replaced manual outreach with a repeatable funnel.
03 Content
Content that keeps up with ads
- Problem
- Ads burn through creative fast.
- Move
- Led a 4 person SMM team and built a production workflow, including outsourced video and website copy.
04 Now
The first digital product
- Move
- Leading marketing for a new digital product, an interactive study abroad application workbook: defining the offer and testing product hypotheses with the audience.
- Status
- In development. Not launched yet.
@eduflow.uk
View EduFlow on Instagram →
