At a glance
- Problem
- A team of veteran art directors was launching its own game art studio with strong expertise and a portfolio, but no brand.
- Move
- Built the full brand platform (essence, values, positioning, tone of voice), the website and a LinkedIn presence aimed at international B2B clients.
- Result
- A launch-ready brand, site and LinkedIn presence for the studio opening in September 2023.
Context
The Challenge
Luckus Studio's team of seasoned art directors — veterans of major game development companies — were launching their own studio in September 2023. They had the expertise and the portfolio, but needed a brand identity from scratch: positioning, visual language, website, and a LinkedIn presence to attract international clients.
What We Built
Brand Platform
A brand platform is the foundation of all marketing — it defines what a brand stands for, who it serves, its values, and how those values are communicated. We developed the full brand pyramid: essence, character, values, emotional and rational benefits, reasons to believe, and brand attributes.
Brand Platform
Full brand pyramid — essence, values, RTB, positioning, TOV. Research-based, built with the founding team over several sessions.
Website
Designed and built the studio's website reflecting the new brand identity — professional, portfolio-led, optimised for B2B clients in game development.
LinkedIn Presence
Content strategy and posting to build the studio's professional network, highlighting founders' expertise and studio USPs to attract potential clients.
Execution
Process
- Market Research — analysed the 2D game art outsourcing landscape, competitors, and target client profiles.
- Brand Pyramid — developed core values, mission, vision, USP, and full attribute map with the founding team.
- Website Creation — translated brand identity into a website built for international B2B client acquisition.
- LinkedIn Strategy — crafted and scheduled content to establish founder credibility and studio visibility.
- Traffic Campaign — prepared LinkedIn, email, and Meta Ads campaign for launch in September 2024.