Context
PRISAKARU Ceramics makes handmade glass objects with master glassblowers. In September 2026 the brand exhibited at Maison&Objet in Paris, with Venice Design Week next. I worked on the brand's presence at the fair.
01 Positioning
A system of meaning
- Problem
- When AI makes almost anything easy to produce and copy, beautiful objects and good communication are not enough.
- Insight
- A brand needs a system of meaning: provenance, authorship, material knowledge, cultural references and a clear point of view.
- Move
- Told the brand through human craft and the master glassblowers behind each piece. Every object comes with its material, its process and its maker.
02 Quiz
Which object reflects you today?
- Problem
- Fair visitors pass hundreds of stands and remember few.
- Insight
- People remember an object that feels like them.
- Move
- Built a one minute art game in English and French: four intuitive choices lead to one of 20 objects from the collection, each with its own short story. Guests leave their name and email or WhatsApp to get the result and the catalogue by email. Contacts go straight into a Google Sheet, with GA4 tracking.
- Status
- Built for the Maison&Objet stand.
Quiz screens: language choice, a question in English, a result in French.
On the Stand
Paris
