A salt cave funnel
built by an AI team

A small town, a £3 trial and no brand

Problem

A salt cave in a town of about 60,000 people needed first time visitors, and a trial session for £3 is an easy offer to ignore.

Insight

In a small town, people do not need more information. They need a reason to try, and a small moment that feels like a gift.

Move

Designed the customer journey and a game world around the salt cave: a 30 second quiz that tells you what the cave would do for you, and a mini game with gifts. The quiz lives in a Telegram bot and ends with a free first session.

The Telegram bot in action, with sound. Interface in Russian, a phone number is blurred.

From first tap to a booked visit

Landing

Built a landing page by vibe coding, with the sound of the sea.

Payments

Automatic payment through the site and the bot with Prodamus, and instant notifications to the owner.

Referrals

A referral mechanic: a booked guest can send a friend an invitation.

Retention

Automatic return of people who abandoned their cart, and an automatic follow up after the visit.

Analytics

The whole funnel tracked with goals in Yandex Metrica.

An AI team instead of a team

Problem

A small business cannot afford a marketer, a salesperson and a researcher.

Move

Assembled an AI team of three: an AI marketer, an AI salesperson and an AI researcher, and built the funnel with them.

Result

A complete, automated funnel, from the first game to the owner receiving a booking.